Redesign website for an electrician in Los Angeles
Power Plus Services had an outdated site that was losing visibility to newer competitors. We delivered a full WordPress redesign focused on local SEO, service clarity, and trust-building visuals to help them stand out and attract more leads.
Power Plus Services came to us with a legacy website that no longer reflected the quality of their work or the strength of their local reputation. As larger, better-funded competitors began entering their market, their digital presence was falling behind. We performed a complete ground-up redesign in WordPress, crafting a clean, modern site with improved service navigation, trust signals, and mobile responsiveness. The project focused on making the brand more competitive online—improving search rankings, simplifying the user experience, and ensuring potential customers could find the information they needed quickly. The result is a more professional, conversion-ready site that positions Power Plus Services as a leader in their service area.
As part of the website redesign, we also created custom landing pages tailored to the company’s active ad campaigns. These pages were designed to match the messaging of paid search and display ads, improving relevance and increasing conversion rates. Each landing page focused on a specific service—like electrical panel upgrades or EV charger installation—with clear headlines, service benefits, trust signals, and calls to action optimized for lead generation.
We used split testing to refine layouts, messaging, and form placement, helping Power Plus Services get more qualified inquiries from their advertising spend. By removing unnecessary distractions and focusing the page content on a single user goal, the landing pages helped improve the overall efficiency of the company’s paid media campaigns and delivered a measurable lift in leads and contact form submissions.