Bing ads agency
Microsoft Advertising (Bing Ads) offers businesses the ability to expand their paid search marketing reach beyond Google Ads in a less competitive and lower cost search engine. Bing Ads has a smaller footprint than Google and often goes overlooked when businesses are planning their ad spend. This creates an opportunity for skilled advertisers like 405 Ads to build highly targeted campaigns that supplement your traffic with smaller, cost-effective channels. While Bing has a smaller market share, it offers lower competition, reduced cost-per-click, and access to a valuable audience. At 405 Ads, we leverage proven Bing Ads strategies to help businesses maximize their return on investment and reach untapped searchers. If you want to start advertising on Bing or already are and want better performance, contact us today to schedule a consultation.
Get a more profitable Bing Ads account
Bing Ads may not be your primary traffic source, but it can serve as a powerful supplement to your existing advertising pipeline. Many businesses overlook Bing, meaning fewer competitors and lower ad costs. If you’re already running paid search campaigns, adding Bing Ads can help you:
Capture new search traffic
Reach millions of Bing users who aren’t searching on Google and tap into new growth.
Less competitive
With fewer advertisers on Bing, you can secure better ad placements at lower costs.
Diversify your paid traffic
Reduce reliance on Google Ads and expand your reach with a cost-effective PPC channel.
Bing Ads management services to boost ROI
Are you searching for a Bing Ads management service to take your business to the next level? Whether you’re already running Bing Ads or considering it for the first time, 405 Ads is a certified Bing Ads Partner dedicated to optimizing your campaigns for maximum performance and profitability.
Bing may only account for a small percentage of search volume globally, but its value goes beyond raw numbers. Microsoft’s search engine reaches a unique segment of users, and when managed properly, Bing Ads can provide high-converting traffic at a lower cost.
- 13.5% of global desktop users rely on Microsoft Search Network.
- Over 13.9 billion monthly searches occur on Bing-powered platforms.
- Bing Ads allows businesses to reach 44.2 million searchers who aren’t on Google.
At 405 Ads, we ensure your Bing Ads campaigns are structured for efficiency, growth, and maximum return on your ad spend.
Less competition, more opportunity
Bing Ads is often underutilized by businesses, meaning lower competition and better positioning for your ads. With fewer advertisers, your business can take advantage of lower CPCs and better ad placements.
Lower cost-per-click (CPC)
Because fewer businesses are actively bidding on Bing, average CPCs tend to be 33% lower than Google Ads. This means you can get more clicks for the same budget and improve your overall return on ad spend (ROAS).
Higher click-through rates (CTR)
Studies show that Bing users are more likely to engage with ads, with higher-than-average conversion rates compared to other search platforms.
- 59% of Bing users conduct product research before purchasing.
- 37% of searches on Bing are for brand discovery.
By positioning your business in front of these users, Bing Ads can increase conversions and boost your revenue.
- Account setup and campaign structuring: We ensure your Bing Ads account is fully optimized for success.
- Targeting and keyword strategy: We perform Bing-specific keyword research to identify high-intent search queries.
- Ad optimization and bid management: We continuously refine bids, test ads, and improve conversions.
- Conversion tracking and analytics: Get clear insights into ad performance and ROI.
- Ongoing campaign management: We adjust budgets, placements, and targeting to drive long-term growth.
- Product Ads (Shopping/Merchant Campaigns): Show product listings directly in Bing search results.
- Expanded Text Ads: Traditional search ads with extended headlines and descriptions.
- Dynamic Search Ads: Automatically generate ads based on search intent and your website content.
- Responsive Search Ads: AI-driven ad formats that test multiple headlines and descriptions.
- App Install Ads: Promote mobile apps directly through Bing search.
- Microsoft Audience Ads: Display ads across Microsoft’s network, including Outlook, MSN, and Edge.
Is Bing PPC right for your business?
Bing Ads works best as a complementary strategy alongside Google Ads and other paid media channels. If you’re already investing in search advertising, Bing can help you:
- Diversify your paid traffic and reduce dependency on Google Ads.
- Reach a higher-income audience with a strong desktop presence.
- Lower CPCs while maintaining high conversion rates.
405 Ads specializes in balancing Bing PPC with your overall marketing strategy, ensuring your campaigns are cost-effective and performance-driven.
Bing Ads vs. Google Ads: How they work together
While Bing Ads may not be as large as Google Ads, it provides valuable benefits that make it worth adding to your marketing mix.
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Comparison
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Bing Ads
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Google Ads
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|---|---|---|
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Competition
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Lower competition
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Higher competition
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|
Cost-Per-Click (CPC)
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30-50% lower than Google
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Higher CPCs
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Audience Demographics
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Older, desktop users
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Wider range of demographics
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Search Volume
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7-8% of U.S. search share
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85-90% of U.S. search share
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Conversion Rates
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Higher for certain industries
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Strong overall
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While Google Ads will likely be your primary ad channel, Bing Ads can provide an additional boost. Capturing users who don’t use Google but still have strong purchase intent.
Why choose 405 Ads for Bing Ads management?
- Certified Bing Ads Partner: We know how to maximize results on Microsoft Advertising.
- Lower ad costs, higher conversions: We optimize every campaign to get the most out of your budget.
- Full-service campaign management: From setup to daily optimizations, we handle everything.
- Transparent reporting and insights: We provide clear, actionable data so you always know your ROI.
Bing Ads may not be your primary traffic source, but it can be an effective tool for additional lead generation, lower CPCs, and tapping into a high-value audience.
Want to bolster and diversify your PPC ads traffic with Bing Ads? Contact 405 Ads to manage your account.
Whether you’re expanding an existing campaigns or launching Bing Ads for the first time, we create high-performing strategies that drive conversions and maximize ROI.
- ✔ More leads, lower CPC: Take advantage of Bing’s lower competition to get more traffic for less.
- ✔ Bing Ads specialists, real results: We manage, track, and refine campaigns to improve performance and profitability.
- ✔ Smarter campaigns: We optimize keywords, placements, and bids to reach high-intent users at the right time.
Or call our office directly at 877-496-2256